Over the years I’ve built PR and brand strategies that have turned unknowns into icons and big ideas into movements. Over the years, I’ve worked with some of the world’s most visionary leaders, brands, and personalities like Bal Harbour Shops, Alicia Keys, Triller, Organic Olivia, Netflix, Maserati, Half Baked Harvest, Charlotte's Web, Procter & Gamble, Naja Lingerie, Hyatt Hotels, New Chapter, Sundance, Farmbox Direct, Mastercard, Basma Beauty,  Neil Degrasse Tyson, Swizz Beatz and The Royal Commission of AlUla.

I’ve spent decades in the rooms where the biggest brand decisions are made. And let me tell you, the people winning aren’t always the best. They’re just the best positioned.

That’s where The Founder’s Edit comes in. We set up the blueprint for you to win – at business and at life! 

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For the founders, the fearless female entrepreneurs, the future changemakers—driven by passion and purpose—who just need clear direction, a smart strategy, and a steady hand to guide them forward.